ISPO ACADEMY, an initiative of Messe München, is pleased to present its sixth edition organized in Spain. Organizers are FIRAMUNICH S.L., official representative of Messe München in Spain, in collaboration with AFYDAD (Spanish Sports Industry Association) and BMC (Barcelona Moda Centre).
ISPO ACADEMY Barcelona 2018: “PROXIMITY”
09.30-10.00h – Participants welcome and registration
10.00-10.10h – Welcome – Andrés de la Dehesa, Afydad’s President
10.10-11.00h – Do we want fans or do we want costumers? – Albert Fradera, Owner and CEO 1to1 marketing services
11.00-11.50h – “DIGITIZE ” – Digital transformation as a growth driver – ISPO Digitize - Christoph Rapp, International Retail & Sales Manager ISPO and Andrés de la Dehesa, Codificación Deportiva Sportmas CEO
11.50-12.30h – Break – Networking coffee
12.30-13.15h – “Buying behaviors that will change the world” – Borja Martín, General Manager Salvetti Llombart
13.15-13.40h – “An experience on the costumer’s mind” – Ivo Güell i Torné, Idei Consultores de Formación Manager and Speaker en ESADE Business School
13.40-13.50 – Closing Remarks – Marta Bombardó, General Manager – BMC / Martina Claus, Managing Director – FIRAMUNICH, S.L.